@ FT Mobile: Women Are a Mystery – Unless They Are Naked

[by Jemima Kiss] David Warga from Naked News is having trouble with women. If they are naked (or semi naked) that’s fine – people pay to see that. But when he launched a new service featuring naked men, more women watched the original show with naked women. Confused?
“Men want sports, women, games and gambling. What do women want? Frankly I have no idea…”
Female users also wouldn’t pay for the mobile content (be interesting to see how much time women actually spent on it) but gay men would – so the naked men show ended up being gay-orientated and that’s working well.
He defined four priorities for mobile content creators: on demand services, multi-platform portability, compelling and entertaining content and a simple pricing structure.
Mobile is “an advertiser’s dream – more person directed and more network controlled than the PC”. He suggested that content could be free if users agreed to something like receiving four pushed-out ad messages as well as the, erm, naked stuff. At the moment, all Naked News content is charged for. Sex and death always sells, doesn’t it?

This article originally appeared in MediaGuardian.

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