@ FT Mobile: The Music Bit

[by Jemima Kiss] — EMI‘s prediction is that global revenue from digital platforms will grow from less than one per cent in 2003 to 25 per cent in 2010. Thomas Ryan, SVP for digital/mobile strategy, said EMI has a three-pronged approach (at least this conference has been good for lists, and we like those). Those prongs are: A&R, distributions partnerships and innovation, and embedding digital throughout the company. Their mantra is: “Digital music must be made available everywhere consumers want it”.
On the partnerships front, Ryan said there will be more and more important deals like the shared-revenue-on-all-platforms deal between EMI andT-Mobile for Robbie Williams’ tracks.
Jamster is quite excited about being sued. MD Markus Berger-de Le

This article originally appeared in MediaGuardian.

Comments have been disabled for this post