@ FT Mobile: The $2 Billion Black Hole of Mobile Content

[by Jemima Kiss] London, Langham Hotel. It’s chucking it down outside, and I’ve just realised that although I remembered my iPod/iTalk and my camera, I’ve forgotten all the relevant cables. Not a good start. And it’s a manic first session; all the speakers sound like they are delivering a fifteen-minute speech in five minutes.
Mobile Entertainment Forum (MEF) chairman Patrick Parodi sets the scene: “Mobile is already a $2 billion industry. These devices are like black holes sucking in different media types.”
He said 5 million UK phone users have 3G handsets but that “mobile is pretty much the only medium in the world with a zero level of ad-fundedness”. One of MEF’s objectives is to identify how advertising combined with mobile entertainment in a way that will fit in with the consumer ecosystem.
— The panel agreed that the World Cup will generate more interest in mobile content, but that the full potential will be realised during the 2008 Olympics.
— At We Media last week I was grumbling about a conference hall with no tables and conference chairs with arms. This time my gripe is with the

This article originally appeared in MediaGuardian.

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