@ FT Mobile: Serious Content

[by Jemima Kiss] George Fraser, VP for sales and business development at Infospace, defined the key elements of mobile content. Where the web is about breadth, depth and a rich broadband experience, mobile is about immediacy, relevancy, being on the move and using content apporpriate to the handset.
Content itself he describes as infosnacking; 3 is experimenting with full-length films but Fraser doesn’t think that’s the way forward.
Something we’ve heard again and again today: subscriptions for unlimited use are the way forward: “No one would want to pay a one-off fee to see footage of the whale in the Thames,” he said.
Looking forward, he suggests improving content to allow personalisation and localisation (like updates on local weather and events when visiting somewhere), more mobile-specific content and improved search.
Nicholas Wheeler, MD of multimedia content at ITN said the broadcaster’s mobile channel is produced by a team of 35 multiskilled people working 24 hours producing news on a 15-minute cycle. He said it can be hard to recruit for the team because it demands such a unique skillset.
The carpet is starting to look like the one in the bar scene of Fear and Loathing in Las Vegas, so it must be time to finish for today…

This article originally appeared in MediaGuardian.

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