“We Pioneered User-Generated Content Six Years Ago”

ContentSutra Interview Series: User-generated content is a web 2.0 phenomenon. A company in India pioneered it when the phrase hadn’t even entered the internet business lexicon. I am talking about MouthShut.com, a portal that hosts millions of product reviews by consumers. MouthShut was launched in 2000. It’s a clear web 1.0 company which went through a bad phase from 2001-05. But it stuck it out with –

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