USA Network’s Broadband Push In Upfronts

USA Network is going for the jugular with broadband…president Bonnie Hammer is set to unveil a new media plan at next week’s annual upfronts, including a broadband channel, a partnership with Yahoo and a strategy to use cable operators’ VOD services to debut entire premiere episodes of upcoming series.
Among the moves:
— On a weekly basis, USA will offer the opening scene of popular series free on-demand, allowing viewers to sample the beginning of each upcoming episode throughout the week.
— On May 11 it will launch of the rather-unfortunately named “CharacterClique” broadband channel. The channel will include user-generated content and new exclusive web-only episodes from “Monk” and “Psych.”
— USA “4400” compilation episode will premiere exclusively on Yahoo TV for one week, then will air on USA’s website, and next will appear on USA’s regular network, as well as on fellow NBCU outlets Sci Fi and Bravo.
Related: USA Network Launches a Social Network; Communites Around Its TV Shows

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