The Director, A&E Bio Online will direct the development and distribution of A&E and Biography properties on the Internet to support company objectives for the brands. Also, define specific business goals for the properties including ad sales strategies and implementation and integration with ecommerce as well as direct the development of content, technologies and processes to meet the objectives and expand properties’ offerings.
— Direct the strategic development and operation of all brand Internet properties associated with A&E and Biography Channel
— Identify marketing and online brand expression opportunities, work with network marketing and programming staff to define and refine strategies, manage staff to execute business goals and implement tangible e-product
— Lead product development efforts for new Internet properties such as broadband video sites
— Increase brand awareness, drive viewers to network, enhance revenue opportunities
— Direct all initiatives that affect design, user experience, site flow and architecture
— Manage the integration of revenue generated elements into the Internet products, including managing policy for ad sales, e-commerce, and marketing integration with online content
— Create sales opportunities, sponsorable content and saleable inventory for Ad Sales
— Increase “up-sell” opportunities for Ecommerce through contextual sales opportunities within content
— Direct product development and production staff and operations.
— Manage budget for online activities on all web properties
— Develop business plan for each product in conjunction with department business group
Requirements: Bachelors Degree in relevant area. 5-8 years experience in content development, management and production (online, internet, digital media). Supervisory/management experience required. Strong editorial and organizational skills required; knowledge of related software and online business tools strongly preferred. Experience in cable, broadcast or other media highly desirable. Strategic thinker with strong interpersonal and written and oral communication skills.
CONTACT: Send resumes to: recruiter2@aetn.com or fax: 203-353-7279
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