Blog Post

Business Standard Goes Pay For Premium Content

This is interesting. Business Standard, a leading Indian business newspaper, has gone pay for certain sections of the website. The subscription (currently priced at Rs 100; not sure if it’s per annum) would give complete access to the archives, special pullout sections, Ice World, The Strategist and The Smart Investor. It will also give full access to Indian Management magazine, newsletter service, current stock performance, money market and corporate fundamentals data of over 2,000 companies.
This is one of the changes effected by the paper after it brought in Govindraj Ethiraj as the new media editor. The strategy should work since the subscription fee is very affordable, and of course, there is a traction in online content business. But, currently there is no Indian newspaper that has a paid business model for online content. Hindustantimes.com had recently gone free.