MTV is launching a customizable on-demand music and entertainment broadband and mobile community platform in Korea called MTV Boombox, with a view to eventually expanding the platform Asia-wide.
It is MTV’s first branded broadband network in Asia and is slated to launch this month with roll out in three phases; full applications will be available to consumers by Q3.
The users will have access to a mix of free and premium content, and will be able to customize their experience with video blogs, podcasting, file uploading and personalized homepages.
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