Much as everyone likes to hear Mark Thompson, director general of BBC, preaching like a digital convert, it sounds a bit too forced, too cliched. As much as he talks about the second wave, it sounds that they’ve drunk the kool-aid…wait, they’re churning out the kool-aid factory.
He was speaking on a panel at a panel at WeMedia (the audio of his panel is below). Some of his comments, paraphrased:
We believe we are seeing a second disruptive wave, where there are more opportunities…we are trying to find out what it means for us. We have seen a shift from anxiety being top of the list of reactions in our organization, to that this extraordinary world is better for BBC to be in. The audience phase of the media is over. There is fundamental misunderstanding among a lot of media and other comanies about the power of these technologies.
The editorial in the future will be led by users, as much as us. User will configure and personalize and make their own.
We’ll be facilitators and a resource as well (Creative Archive plug).
This is a consumer-driven democratic world, and if we’re useful, we’ll be relevant. If not, then not.
You can download the audio of the panel he was on here. Other panelists were Timothy Balding (WAN), Wadah Khanfar (Al Jazeera), Nikesh Arora (Google).
Or you can stream it here … click on the arrow:
Related: BBC’s Creative Future Initiative; Gives Into All The Buzzwords Ever Invented
Our We Media coverage is sponsored by Congoo
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