@ We Media: Are Newspaper Audiences There?

Staunch defence of the print model from WAN’s Timothy Balding, on a panel here: “Newspapers are on the bandwagon, but we have still not seen the business model to pay for strong journalism teams in the digital arena.” He quotes Murdoch’s $8 billion-dollar investment in printing presses as if it’s proof of the future of the print product, but then Murdoch is hedging that with an aggressive new media strategy…
Nikesh Arora, Google VP for European operations said newspaper readers are fickle compared to the obsessive users of community-orientated sites like MySpace. “Bloggers and the new networks have taken up the shelf space, and a lot of old media won’t make the transition successfully.”
Asha Oberoi of The Telegraph Group said that with audio and video products, the company is fighting back. “People come to us for opinion and if we can build an audience around that, we won’t die out.” Isn’t part of the problem that those audiences have already built themselves elsewhere…
Our We Media coverage is sponsored by Congoo

This article originally appeared in MediaGuardian.

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