Voce Launches Quietly In LA

Another MVNO is launching this month, and it is going for the oh-so-exclusive-hence-invite-only — Voce, the luxury MVNO. Well, a small launch…”Steve Stanford, Voce’s CEO, described the quiet start as an invitation-only market trial, with participation capped at around 500 people. Stanford said that Voce plans to launch this fall in its other two targeted markets, New York and San Francisco.” The service is very niche, and targets the affluent 40-60 age group (which is refreshing) with $1000 start-up fee and $400 per month for a “first class” service which includes concierge services, at-home visits for phone set-up, access to private jets and an airport welcome service. There’s no data offering as yet but Voce did advertise for a mobile data product manager in January.
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