From NAB: Illustrating The CBS Online O&O Push


Last week, I mentioned looking for a link to a striking promo video from aired at NAB. The video shows tech reporter Dave Malkoff explaining the various ways CBS4 is “Always ON.” It also illustrates the company-wide push into digital by CBS and the efforts to move it to the most local levels. Chris Krewson, the mutimedia editor for the Morning Call, found the link so he could share it around his newsroom. Actually, Krewson’s very attendance at RTNDA @ NAB stands out; he was there to better learn how to program a news site for today. I think we agree with the increased emphasis on video, any paper serious about its online operations should consider following suit. Text, audio, video — no news outlet can afford to focus on just one of the three anymore. CBS has figured that out.
Related: @ NAB: RTNDA: On-Demand News Still At The Beginning
The NAB coverage is sponsored by Javien.

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