Lufthansa Aims For Mobile Football Content

Lufthansa (which is the official partner of the German Soccer Association (DFB) and of record-holding champion club FC Bayern Munich (FCB)) is putting more emphasis on its mobile strategy for disseminating the content (and therefore, the brand marketing) it gets from its sponsorship deal with the sport. “Soccer fans will be able to receive a comprehensive mobile entertainment package from Lufthansa, ranging from soccer-themed content and games, to competitions, video clips and an interactive quiz.” 12Snap landed the contract.

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