3 Italia has started transmitting on its DVB-H mobile TV network. It is initially broadcasting to 500 users under the Walk TV brand, and will include channgels from state broadcaster RAI, Mediaset and Sky Italia. From June it will expand to include 3 Italia’s own La3-branded channels, and World Cup football games, and assumedly reach more people (the service covers 65% of the Italian population).
“3 Italia wants expansion into media services to boost the company’s valuation in a planned initial public offering, after earlier this year pulling a planned IPO on a valuation that was too low.” The company is aiming for half a million subscribers this year.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post