Indiantelevision.com: After a recent recast of his media businesses, Subhash Chandra has now rechristened his empire Zee Telefilms as Zee Entertainment Enterprises Ltd (Zeel). Last month, Zee board had split its broadcasting business into three entities — news operations, broadcast & content creation, and Siti Cable.
Zee Telefilms will henceforth be named as Zee Entertainment Enterprises Ltd (Zeel). It includes flagship Zee TV, Zee Cinema, Zee Cafe, Zee Studio, Zee Trendz, Zee Sports and Zee Smile. Besides, ASC Enterprises Ltd, under which comes the group’s direct-to-home (DTH) businesses, will now be renamed as Dish TV Pvt Ltd. ASC Enterprise’s DTH service is marketed under the brand name Dish TV. There is no change of name for the news operations company which remains Zee News Ltd.
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