Blog Post

More on Microsoft-Massive Possible Deal

Both NYT and FT follow up on a story WSJ broke last night: about Microsoft close to buying in-game advertising firm Massive.
NYT: A Massive board member, Douglas P. Miscoll, a partner with the venture capital firm Newlight Associates, said the price was $200 million to $400 million (as the WSJ story said), but he declined to be more specific. He said that the deal was not yet signed and that it could yet fall through. If it winds up being affiliated with Microsoft, Massive could lose the ability to place ads in games made for competing systems, like those from Nintendo and Sony.
FT: The decision to buy Massive at such an early stage reflects an attempt by Microsoft to take a lead before the games industry’s other big players act, with Sony and Electronic Arts the most likely rivals to try to build or acquire in-house advertising networks.