This is from InfoSpace’s Q1 earnings call yesterday (earnings report here)…On moving into original content: Jim Voelker, CEO: At the end of Q1, label tones accounted for approximately 80% of our total content sales and the resulting margin compression will only be offset by driving sales of a broader set of content…We will continue to expand our demographics and focus around five key verticals — faith, family, Latino, action sports, and urban. In addition, our video-based application will launch with a major carrier in Q3.
And the direct-to-consumer [Ed: That’s Moviso relaunch, though the company is not naming anything officially yet] will go out this quarter…we’ve been working very hard on making sure that we have a very expansive catalogue…The second has been to get arrangements with all four carriers. Some of that is just fortunate timing for us, but now Verizon is finally joining on and Sprint are joining on to allow some [off-deck] objects, I guess 80%-85% of the users out there, so that’s positive for us. And in terms of the kind of marketing, we’ll do the launch here, but we do not anticipate doing TV or anything quite like that until we’ve been out there for a while understanding.
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