Press release: Cellebrum, the mobile content division of B K Modi’s MCorp Global, has launched customised background music (BGM) with three mobile operators. The Himachal Pradesh based company has tied up with leading operators like IDEA Cellular, Spice Telecom and Reliance Telecom at the national level to provide BGM. It’s also running a pilot programme for Airtel for its landline services in the Madhya Pradesh Circle.
Background music allows users to play music in the background during a call, and it’s said to be a high value offering. The background music is a value addition to mobile peer to peer calling wherein a subscriber is allowed to create his own ambience during a call by playing music in the background. Over 170,000 mobile subscribers across the network of IDEA Cellular and Spice Telecom have tried using the BGM service, the statement said.
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