The service isn’t free, there’s a $4-200 per month subscription fee — that’s a big range, and I assume there’s a vastly different service offered depending on how much you pay. There was a quote in the video about alerting people for a cost of$100 as opposed to a cost of several thousand, but I couldn’t get what the reference was to. ComVu is also offering pay-per-view services to its customers so they can charge for the broadcast, out of which it will take a slice of the revenue. There was no mention of any T&Cs, but I’m guessing porn will be an early entrant onto the service. At that price it’s not going to be a mass take-up (ie, MySpace levels), but if someone can get an audience it’s an easy way to do mobile broadcasting.