Airtel In Exclusive Pact With Disney Internet Group To Distribute Content

Press release: India’s leading mobile telco Airtel has tied up with Disney Internet Group to launch “Disney Mobile Theatre” in India. It provides Airtel customers access to six Disney animated series in the form of 30-second shorts featuring Disney characters. Airtel customers will also have access to Disney characters in the form they want – images, animations, videos, ring-tones and games.
The Disney products are priced from Rs 10 for wallpaper to Rs 99 for a Java game, depending on the product that customers wish to download. Episodes are priced at Rs 15 each.
Rajat Jain, Managing Director, The Walt Disney Company, India said, “India is a priority for the company, and we are delivering on our strategy to expand our presence here.”
The launch of Disney mobile content on Airtel marks WDIG’s first mobile carrier distribution deal in India. WDIG has mobile content distribution in 12 other markets in the Asia Pacific region, targeting 695 million mobile consumers.

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