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WorldSpace may not have it that easy in India. Reliance Entertainment will also be one of the contenders in mobile radio business if the government chooses to allow the service.
Rajesh Sawhney, President, Reliance Entertainment, told Exchange4media, “The government cannot grant license for terrestrial transmission of satellite radio to a single party (read WorldSpace) unilaterally. As it had done in the case of FM radio, it has to invite bidding from interested parties. When the government notifies the policy guidelines for satellite radio, we will examine it and if it makes good business sense then we may also consider venturing into the space.”