Viacom buys X-Fire

Viacom is buying X-Fire for $102 million, according to company sources. Think of it as the consolation prize for Viacom, which was rumored to be in talks with Facebook!

XFire is a tool that automatically keeps track of when and where gamers are playing PC games online and lets their friends join them easily. The two-and-a-half year old company was co-founded by Mike Cassidy, Dennis “Thresh” Fong (World Champion of Doom, Quake, and Quake 2) and Adam Boyden.

The company was backed by Draper Fisher Jurvetson, NEA, and Granite Global Ventures. Business 2.0 had an interesting article on the company and its appeal as a marketing channel to twenty-something males.

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