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Thumbplay, a direct-to-consumer mobile entertainment company, has signed up with music label Universal Music Group (UMG) to distribute the latter’s content directly to the users through its portal. Thumbplay will offer the full UMG catalog of realtones from artists such as Eminem, Mariah Carey, Kanye West, Sheryl Crow, 50 Cent, Jack Johnson, Gwen Stefani, U2 and The Killers, among many others.
The deal is significant since the off-portal content sales is picking up globally. Currently, the direct-to-consumer business represents close to 80 percent of all mobile content transactions in Europe. [Via Release]