BrightCove To Open Service This Week

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Brightcove, the television-on-web company that is also one of the Business 2.0 Next Net 25 start-ups, is going to open its service to all comers later this week. Jeremy Allaire, founder and chief executive of Brightcove, made this announcement in his keynote speech at the NAB show. For past six months, Bright Cove has been an invitation-only commercial preview. The service will be available for free. More details are likely to emerge on Wednesday.

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Matt Roberts

It would be nice to know who they plan on targeting. Although I believe IPTV can be a successful business the word free always make me believe they are trying to make a big splash rather than develop a market space.

Until we hear more I don’t want to pass judgement – but :-) they need to find a sustainable business model for themselves like others have done (or in some cases are trying to so.) Free (or free with advertising) isn’t sustainable in with the cost of building these IPTV systems – at least for the next few years.

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