A Billboard In Your Pocket

Advertising execs are reportedly drop-dead keen to put product placement onto mobiles, although the industry is “nascent at best” according to this fairly skeptical reporter. Still, the ad guys have some dreams… “The terrain is wide open, unlike with TV, where branded entertainment advocates contend with long-established business models. Mobile-minded executives harbor hopes that they may be allowed to write some rules of engagement for this platform — which will grow up without the public service demands placed on TV in its early days.” (via Picturephoning)

Comments have been disabled for this post