Sify’s Investment in Portals

From its earnings conference call transcript, from Seeking Alpha: CEO R. Ramaraj: “The portal business, we are focusing on two areas, broadband and youth. We have, therefore, made investments for making sure that we have the relevant content aggregation. The single largest cost therefore is content in that business. We need to source that content from different people whether it’s valuable, music or other people who can rate this content. That is where we have been focusing on. The business currently is at a EBITDA level and continuing to grow at about – for the year was at 74% but on the fourth quarter it was actually a growth of about 86% of revenue from Q4 of last year. So there is momentum in the business and we would like to invest in video and youth content.”
Interesting: Sifymax has 35% of the online ad revenues…further: Advertising revenues was 79%, e-commerce was 12% and mobile was 9%.

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