This article lumps mobile content in with paid online content, which is fair enough. Apparently the average online consumer spent more than $100 during 2005 on paid content, the bulk of which was made up of micro-purchases, such as 99c music. “Other barriers remain, Strother said, including still weak demand seen when consumers are asked about watching video and other multimedia content on their mobile phones, but having a micropayment system in place will help the content industry pounce when consumers are ready.” So even if consumers aren’t ready to buy mobile content now, the companies in the market have to be ready before the consumer.
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