The NBC Universal-NBC affiliates JV, known for now as The National Broadband Co. or NBBC is an effort to help affiliates monetize their video while giving NBCU a way to make more money off its own library. B&C was told the video portal would differ from viral video sites like YouTube.com and goes beyond streaming shows online. In addition to making video available directly to users, the JV would sell video to majr portals like MSN, Yahoo, etc. Terry Mackin, former chairman of the NBC affiliates’s board: “The imagination can fill out the blanks with 230 affiliates are aggregating video and also bring a significant partner with a library that will make this kind of video potent.รข
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