Blog Post

Mariah To Produce Original Ringtones For Pepsi/Moto

Mariah Carey will write and record original ringtones that will be available only through a Pepsi and Motorola promotion. Users will be able to download 100 original ringtones by some of the top artists, including 20 original voice and music tones written and produced by Mariah.
She will kick off the “Pepsi Cool Tones and Motorola Phones” promotion with a national TV commercial in May, which will be directed by Paul Hunter and created by BBDO, New York, Pepsi’s long-time agency.
“I had a lot of fun with this project. It was a great creative outlet because musically I could do things here that I would never think to do for one of my albums,” said Mariah Carey…yep, we knew that one.
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