Updated, read below: So the armchair journalist Stephanie Mehta finds out (I am being harsh here for effect only): a slightly mixed report on Yahoo’s first original news experiment, Hot Zone with Kevin Sites. In March, the Hot Zone attracted 1.38 million unique visitors, while Yahoo’s broader news site boasts more than 27 million users. Nor have advertisers fully embraced the Hot Zone as a place to sell their wares.
Yahoo plans to launch a redesign in the coming weeks to reflect lessons learned since the Hot Zone was introduced seven months ago. Yahoo News GM Neil Budde says the site will be easier to navigate and will highlight the strongest content Sites delivers, which may be video some days, and a text story another day.
Update: AP does a similar story in Kevin Sites and his experiences at Yahoo (looks like this is a PR effort from Yahoo News people…expect some more stories in the next few days)…
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