I should have known these would get a name. Podcasts on mobile phones could get dubbed “cellcasts”…will they be any different to podcasts? One suggestion is that they’ll have to be shorter: “Perhaps a longer broadcast would be sliced into 30-second “chapters,” so that if users are interrupted by a call, they don’t have to listen to the program from the beginning again.” I think it’s far more likely mobile phones which can play music (and videos, and games et al) will simply have a pause feature — when a call comes in the content will pause, and then the user can restart it from where they left off.
There’s predicted to be a growing number of people watching podcasts on mobile handsets, anyway. “More that 50 million Americans will listen to or watch podcasts by 2010, up from 10 million this year,” according to Mike Chapman, an analyst with consultancy eMarketer. “Ever-smarter wireless phones “will become a driving force [in podcasting]…In the second half of 2006, people listening to podcasts, or watching video podcasts, on cell phones will become commonplace.”
The article also displays a great deal of excitement about advertising in podcasts. “In many ways, advertising on mobile podcasts makes more sense than plain podcast ads. As with a video iPod, a cell phone ad can feature audio, graphics, or video. With a phone, though, a user can immediately respond by calling a marketer’s call center or by wirelessly surfing the advertiser’s Web site.” An interesting tidbit — Pod2Mobile is charging $300 for 3,000 podcast downloads. That’s 10c per click, or $100 CPM. The other option is $600 for exclusivity on the podcast for 30 days.
Related stories:
–Advertising In Podcasts
–Ad-Supported Mobile Application Network Launched
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