Google 1Q06 results drew praise during the earnings call from some analysts who had the same response as MarketWatch: “Google Ka-ching.” No wonder — the street estimate was $1.75 per share, well below the $1.92 Google delivered. But the call covered more than backpatting:
— Jonathan Rosenberg, SVP-product manager, sat in for Q&A, speaking at length about advertising. One analyst asked how Google could take advantage of branded advertising without using the Google Network. His reply: “I think there are lots of opportnuities particularly outside search where some of the branded efforts might make some sense .. potentially in the social netwiorking space and potentially in other products we haven’t yet developed.” Co-founder Larry Page offered video as an example where branded might work.
— Asked if they’d consider moving Google Base to revenue sharing from click thru, Rosenberg said, ” basically the intent of Google Base is to improve the quality and breadth of Google Search by collecting a lot more information. … I don’t think that we’ve really planned on monetizing this as something like a traditional classified product. The goal was really to improve search.”
— Co-founder Sergey Brin desciribed Google’s pick-up of other companies last quarter as “a significant amount of activity in opportunistic acqusitions.” He noted the renewal of partnerships with Comcast, Earthlink, NTT and others, new relationships with the WashingtonPost.com (a former partner), Sony Ericsson and Clear Channel and the AOL deal.
— Brin responded to a question about click per call by saying the company is in “very early, alpha testing” testing. It doesn’t sound like the agreement with AOL includes it. He said, “There are opportunites for our partners to make a choice with respect to whether they want to work with us.”
— CEO Eric Schmidt: “Having just returned from China, I think the market is up for grabs. Most surveys indicate that we are not in the number one position, we’re in the number two position and either holding or gaining share.”
— Not a lot about Google Video, putting it in its proper place for now financially — ie, small print on a big map.
Update: For more, the transcript is up now at SeekingAlpha.com.
You can download the audio (61 min., 10 Megs) here
Or you can stream it here … click on the arrow:
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