Cisco, MTVu Launch Digital Content Incubator

You’ll see these funded programs more often: Atom launched something similar last month: Through a relationship with mtvU, MTV’s 24-hour college network, Cisco unveiled the mtvU “Digital Incubator” program, an annual contest that selects 10 student groups that will each get $25,000 in cash to fund projects aimed at developing content for broadband users.
This year’s winners combine elements of short-form programming, gaming, social networking, blogging, IM, podcasting and mobile phone interactivity.
The first Digital Incubator projects will premiere in May as part of mtvU’s on-air, online, on-campus and wireless programming for the next six months.
Some of the projects started are listed here in the release: One mobile related that I like the sound of: four students from NYU’s Interactive Telecommunications graduate program are creating a mobile game called Snagu. Using camera phones, players go on a scavenger hunt where the game provides the “tag” via SMS and players scramble to find and photograph the object described in the message. The pictures are then uploaded to a community site where people vote on the best shots and the players are rewarded with points. Snagu will go into testing this summer and is planned to launch in September.

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