Banking On Mobile TV

This is a good general article on the moves by carriers around the world to introduce mobile TV, based on the recent MIPTV featuring MILIA trade show. There’s still enthusiasm, but the results in Sth Korea and Japan are not unambiguously good: “South Korea launched the world’s first commercial mobile TV service last May and now has some 44,000 subscribers who pay US$13 per month to receive it…These results mean the company, owned by leading mobile provider SK Telecom, is “not quite sure that everyone really wants mobile TV,” he concluded.
“Takeshi Natsuno, who has spearheaded Japanese phone giant NTT DoCoMo’s digital drive, has no such doubts. Mobile TV is already here and happening, he enthused…About 40,000 NTT DoCoMo customers are already using the new TV service that has just launched in Japan. “But this is still nothing compared to our subscriber base,” he underlined.”
There’s still a lot of work to be done in finding out what people want from mobile TV, and how to make money from that. And it’s going to be different in different markets.
Related stories:
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DAB Backers Seek To Kick Start Mobile TV In China
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