Indian operators are looking at rolling out subscription mobile content services in the next few weeks, according to this article. Planned services include comics, music and wallpapers. “According to industry experts, subscription-based services could also be a step towards increasing average revenue per user, which has decreased from approximately Rs 600 to the present Rs 400 per user over the last two years. ” With subscription-based services, the customer would have already paid up in the beginning of the month for VAS,” says Hiranandani.”
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