Star TV Mulls Acquiring A Mobile Content Company; Plans Expansion In New Media

Business Standard: Star TV is entering new media business in a big way. Besides planning expansion on the internet, it intends to acquire a mobile content company (maybe a gaming company), and is drawing up a strategy for mobile TV too.
In an interview to Business Standard, Star TV CEO Peter Mukerjea sid that Star is planning expansion in new business areas such as – Internet, mobile TV, outdoor advertising, retail, publishing and movies. It aims to generate “a third of the company’s revenue from the new businesses in the next three years”. Star India had an advertising revenue of Rs 1,300 crore last year. Also on the cards is a magazine. Besides, the company is weighing the option of acquiring a gaming company.

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