Well, they have to do something with Friends…even though everyone is still scratching their heads about ITV’s $312 million acquisition and the rationale for it. The Friends Reunited brand is to be turned into a TV programme on ITV Play, the broadcaster’s new interactive games channel.
ITV Play is a channel where viewers can phone, text and email to participate in quiz and gameshows, and launches today. The Friends Reunited program, to be launched next month, will be called The School Run and will bring together old classmates to compete at trivia from a particular year.
Games featured on ITV Play will be available on mobile phones from next month and the TV channel will also be available streamed via ITV.com.
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