VP, Marketing – Discovery Networks, New Media – Washington, DC metro area

Discovery Communications, Inc., the leading global real-world media and entertainment company with an exciting array of TV networks such as Discovery Channel, Animal Planet and TLC, is seeking a VP of Marketing to join the New Media team in our headquarters in Silver Spring, MD (Washington, DC metro area).
Position Summary:
The Vice President – Marketing for New Media is responsible for the philosophy, strategy, and execution of marketing initiatives designed to grow DCI’s New Media business.
Responsibilities:
1) Provide creative brand leadership and skillfully manage consumer marketing initiatives.
2) Partner with key internal DCI units (Ad Sales, Affiliate Sales, Commerce, Marketing) to drive traffic, usage and revenue of all New Media products and services
3) Create, develop and implement marketing and promotional strategies and tactics designed to grow DCI’s New Media business
4) Exploit the full extent of DCI’s assets to promote New Media initiatives
5) Work closely with SVP New Media and product managers to ensure consistent brand position and marketing message
6) Measure, test and analyze marketing initiatives
7) Develop marketing plans for new strategic products and services
8) Consistent, productive, thoughtful cross-company management
9) Everything from charting the strategic marketing direction to sending a logo to an external partner
10) Perform other duties as assigned.
Requirements:
* Minimum of 7 years of senior-level marketing and promotions experience in media, retail, e-commerce and/or direct marketing
* Strong track record in brand management/marketing
* Proven ability to leverage multi-platform company assets to promote specific products and services
* Outstanding written and verbal communications and presentation skills
* Solid understanding of non-traditional media platforms and content
* Ability to work effectively across an organization
Contact Info: Apply online at www.discovery.com, click on Careers@Discovery and search for Job Requisition #3597 or use this link: http://secured.kenexa.com/discoveryv4/newhr/jobdesc.asp?ID=3597. EOE. No phone calls please.

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