Ed: Our “MoComment” section has guest essays and commentary from industry players. If you’re interested in writing about an issue related to mobile content industry, send us an e-mail. Previous essays are here.
Michael J. Schultz is the VP for Business Development at Brazilian company Gold Comunicacoes, and has 25 years experience in the industry around the world.
In this article he argues that Brazil is not placed to be a burgeoning mobile content market, as proponents of the BRIC paradigm claim. They like the content but can’t afford it…the spirit is willing but the wallet is weak. Nevertheless, he suggests the country is good as a proving ground for mobile content.
More here…
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post