LA Times (reg. required): Post-NDTV-Genpact media BPO deal, the attention has shifted to the next wave of outsourcing from the US to India – the media and entertainment industry. A 70 per cent of the global media and entertainment industry, valued at $1362 billion in 2005, could be digitized. Of that, 70 pert cent could be outsourced, potentially to India, Prannoy Roy, CEO, NDTV, said.
“There are 50 years of analog tapes lying in vaults one mile long and they all have to be put onto disk, logged and meta-tagged. It’s a massive one-off task that in many ways is like the Y2K debugging exercise of the late 1990s.” So will we see more of such media BPO deals in India that could shift a lot of basic media jobs from the US and Europe?
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_bd367982caf791b97bbcc639c4ed49ee","wijax_6bac9425bce05ec333ab92a74bc59b90"]
{"source":"https:\/\/gigaom.com\/2006\/04\/18\/media-bpo-deals-to-shift-jobs\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_542cde0c69d684d1f739ad17efea59a0","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2006\/04\/18\/media-bpo-deals-to-shift-jobs\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_542cde0c69d684d1f739ad17efea59a0","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post