A good story in B&C about the local TV stations websites. Next month, 25 Fox-owned stations will get a whole new look online as News Corp. transforms them into more-attractive advertising outlets, in line with its other digital media forays. The sites will offer extensive video streams (they offer hardly any now); content from corporate siblings FoxNews.com, FoxSports.com and Sky News; and significantly upgraded local news and weather sections, including opportunities for user-generated content.
The sites will also undergo a rebranding, taking on the “My Fox” moniker, which is lame. For example, Los Angeles’ Fox11.com, the site for KTTV, becomes “My Fox LA.”
Meanwhile, on an industry level local TV wesite revenues made up only about 2% of stations’ ad revenue in 2005, while analysts say that stations are a little late to the party online…Now, with the proliferation of sites with rich media, streaming video and IPTV, there’s a more direct challenge to television stations, prompting them to take action.
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