Google Finally Has An Enterprise Plan


Google is not a name you normally associate with corporate back end software. Sure they sell a search appliance, but that’s not setting any new sales records, leading many to believe that Google doesn’t really care much for the enterprise markets.

Well, that is about to change. Erick Schonfeld over on Business 2.0 blog has the scoop on a major new push by Google into the enterprise. As early as tomorrow the search giant is going to announce “a broad set of partnerships with enterprise software companies, including Cognos, Oracle,, and SAS.”

As part of the deal, Google will make it easy to search the data (from these various software systems) through its OneBox corporate homepage. Or as Erick says, “Instead of Google Maps, now you will have mashups with Oracle databases, Cognos business intelligence software, and customer info.”



“Major new push into enterprise”? My, my memories are short. In its first incarnataion declared itself to be an entrprise software company — search advertising was, after all, “evil” — and then went out and hired Eric Schmidt to be CEO, essentially because he was an enterprise software guy. (No disrespect to Mr. Schmidt, but if major media and advertising behemoth Google were to do a CEO search today, does anybody think someone like Schmidt would make the cut?)

Also, a great Google story that somehow has never been well known: after much deep thinking and discussion by the Google founders, board and new CEO Schmidt, shortly after Mr. Schmidt took over as CEO the company announced internally that serach advertising was rotten model and it was abandoning that in favor of enterprise software, and in fact, the senior team running ad sales was directed to essentially dismantle the ad sales organization since it was no longer needed. And only because the ad sales revenue literally blew up (in a massively positive way) in their faces, before they could abandon the model, is Google the company we know today.

When did this happen? No, not 1998. Not even 1999.

Q4, 2001

Nearly 4 years after Google launched and 3 years after the best brains and money funded it, etc. Same team of geniuses who run the place now!

A great morality fable for startups everywhere!

Jacob Scott


Do you expect Google to be buying up companies in the enterprise space to help them with this push, or do you think it will come from mostly internal engineering?

Pie in the sky – if not for the culture clash, would it make sense for Google and Apple to merge? I see a chance for Google to grab the rest of the consumer “stack” – e.g., Apple hardware. This could hedge against a decline in ad revenue. Apple would get a real web presence and web application expertise. You could call it Goople.

Look forward to your talk at Startup School.



Comments are closed.