One of my ex-colleagues was technologically challenged. He used a mobile phone, but he did not know how to text. How does mobile content marketers target such a person? There is a way out. CommerceTel has launched a service called Call For Content Service (C4C), which allows mobile phone users to download web pages simply by dialing a phone number. Basically, they use an interactive voice recognition or touch-tone dialing interface to download the content. It eliminates the process of texting. [Via TMCNet]
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