Business Social Networking Site Visible Path Raises $17 Million

Visible Path, a business social networking service a la Linkedin, based in Foster City, Calif., has raised $17 million in a second round of funding, BW reports. The fund includes $10 million from Menlo Ventures, $5 million from Kleiner Perkins, and $2 million from Integral Capital Partners, according to Visible Path CEO Antony Brydon. The deal will be formally announced in the coming days.
While LinkedIn is aimed mostly at individuals who pay fees depending on the level of service, Visible Path sees companies as its main market. The service is not profile-based: The site instead keeps tabs on whom its users communicate with by e-mail or through other means. And it ranks the strengths of those relationships based on how often people communicate. Then it helps users find common sources and contacts so they can approach one another to do business.

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