Mobile Browsing Becoming Mainstream

That browsing the web on your mobile phone will eventually become mainstream is pretty much a no-brainer…the only question is when this is likely to occur. There’s some good stats here from analyst firm Ipsos Insights which give an indication how fast it’s going…
“In 2005, 28 percent of [global] mobile phone owners used their phone to browse the Internet, up from 25 percent the year before. More significantly, the increase is driven by adults aged 35 and older joining younger users in this habit…27 percent of adults aged 35 to 54 who are living in households with cell phones claim to have browsed the Internet on their phone. Only 21 percent of them did in 2004, according to Wright. Twelve percent of those 55 and older also engage in mobile browsing.”
The final paragraph needs more information, specifically which markets are included… “The study also found a correlation between comfort with cell phone use and comfort with the Internet. In 10 out of 12 global markets studied, 90 percent of people who had accessed the Internet in the last 30 days owned cell phones.” This is because in many countries there are far more mobile phones than internet connections…anyone able to have an internet connection is almost guaranteed to have a mobile phone. The 10% of internet users who don’t have a mobile phone probably access it from work.

Comments have been disabled for this post