Forbes.com has a nice (though simplistic) story on how portals like AOL, Yahoo and Google are trying to generate revenues through online maps.
Google began auctioning advertising space atop its maps to businesses last month. Yahoo allows map users to select various chain locations to show up on a map search. Those deals have included companies like Holiday Inn and Washington Mutual. Now portals are looking to start working deals with the travel, employment, automotive and real estate markets, the story says.
And then, mashups: start-ups benefit from Google and Yahoo’s offerings, which both let independent programmers meld their offerings with their respective maps.
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