Press Release: Living Digital (LD), a digital lifestyle magazine from the CyberMedia Group, has launched an interactive SMS application. For each story in LD, a reader can directly interact with the respective author by sending an SMS on short code 676753. Each LD author has an application on his desktop, which allows him to directly revert to the reader’s query, which goes back to the originating cell phone. The strategy works for a magazine like Living Digital since it gives tips and buying advice to readers.
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