JibJab’s JokeBox Scheduled For Launch Today; A-B Launch Sponsor

We wrote about it first from NATPE and now the latest effort from the JibJab Media team is scheduled to leave beta today. (We’ll link as soon as it’s live.) JokeBox, described as “MySpace meets Comedy Central,” gets a chance to create its own identity. Users sign up for a free JokeBox, which can be used to store funny emails and share them. A volunteer squad called “The A-Hole Patrol” has the task of keeping it clean by screening new jokes and checking out those deemed “offensive” by JibJab members. According to co-founder Gregg Spiridellis, more than 25,000 items were posted during the three-month beta.
Where’s the money? Anheuser-Busch, which began a creative relationship with JibJab last year, is the sole launch sponsor. There’s even a JokeBox for A-B character Ted Ferguson.
Update: JokeBox went live this evening. Too early for stats, of course, but Gregg Spiridellis told me the company sent out 75,000 beta offers and 40,000 followed through. This is a bit of a switch for JibJab, which is used to immediate gratification with its animation releases. The newsletter has 645,000 opt-in, validated subscribers, up from 130,000 when “This Land” was released; 200,000 of those have gone
through the full web site registration.
Related: @ NATPE 2006:G. Spiridellis: JibJab Plans Online Humor Destination; “MySpace Meets Comedy Central”
JibJab Team Will Create Web-ertainment For A-B

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