Google And Sony Join Forces For Da Vinci Code Contest/Promo

No cash is changing hands for an extensive month-long Sony-Google campaign launching today for the upcoming release of “The Da Vinci Code” movie. As John Battelle notes, instead of a major AdWords’ buy, the deal is a promotional alliance between the two with Google hoping the interest in the movie of the insanely popular book will rub off on its portal-ish products. Taking part in the multi-part contest requires registration for a personalized Google home page, which requires a Google account; the daily messages about the contest show up on the home page. Google Blog

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