No cash is changing hands for an extensive month-long Sony-Google campaign launching today for the upcoming release of “The Da Vinci Code” movie. As John Battelle notes, instead of a major AdWords’ buy, the deal is a promotional alliance between the two with Google hoping the interest in the movie of the insanely popular book will rub off on its portal-ish products. Taking part in the multi-part contest requires registration for a personalized Google home page, which requires a Google account; the daily messages about the contest show up on the home page. Google Blog
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post